Nickelodeon to launch 'ChinaToon'

With China trying to boost its animation biz and wean youngsters off wildly popular foreign toons including "Astro Boy" and "SpongeBob SquarePants," Nickelodeon will launch ChinaToon, a one-hour branded block dedicated to local animation.

ChinaToon bows on July 5 on Nickelodeon Asia with two acclaimed animation series -- Creative Power Entertaining's "Pleasant Goat and Big Big Wolf" (原創動力文化傳播的喜羊羊與灰太郎) and Zhejiang Zhongnan Group Animation Video's "Magic Wonderland (中南卡通影視的魔幻仙踪)," which will be broadcast to 13 territories across Asia.

"Pleasant Goat and Big Big Wolf" is a comedy for kids 4-9, while "Magic Wonderland" is an action adventure aimed at the 5-12 set. source: Variety, China Daily

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