It's being called "the most beautiful, haunting infomercial you'll ever see."
And with Oscar-ready animation from the acclaimed visual effects wizards at
MOONBOT Studios set over a score of Fiona Apple covering "
Pure Imagination" from the 1971 cult children's film
Willy Wonka and the Chocolate Factory, is it any wonder that Chipotle's "stealth" promo for
a free iOS game
is already on a fast-track to become one of this year's most successful
marketing campaigns — all without barely mentioning the word
"Chipotle."
A powerful anti-factory-farming message:
"In a dystopian fantasy world, all food production is controlled by
fictional industrial giant Crow Foods. Scarecrows have been displaced
from their traditional role of protecting food, and are now servants to
the crows and their evil plans to dominate the food system. Dreaming of
something better, a lone scarecrow sets out to provide an alternative to
the unsustainable processed food from the factory. [Chipotle] "
