Imagi announced last Friday that it has form a strategic alliance with relationship with Wowwee Ltd to market and distribute toys based on the studio’s next two anime based CG-animated feature films, Gatchaman and Astro Boy.
Hong Kong (August 14, 2007) – Imagi Animation Studios (Imagi) today announced that it has established a strategic relationship with Wowwee Ltd. (Wowwee) to market and distribute toys based on the studio’s next two CG-animated feature films, Gatchaman and Astro Boy. Under the agreement, Wowwee will be the exclusive distributor in global markets (excepting Japan and China) for toy lines developed by Imagi and its OEM partner, Wah Shing Toys, Ltd.
The Gatchaman and Astro Boy toy lines are expected to include action figures, vehicles, playsets, robotic figures, activity toys, and plush. Wowwee is providing some of its proprietary technology for advanced robotics and flying vehicles. In all cases, the designs and play patterns of the toys will closely replicate the look and story line of the films.
“All too often, film-licensed toys fail to live up to kids’ expectations, because they fall so far short of what the kids see on the movie screen,” said Douglas Glen, Imagi’s Co-CEO and Chief Production Officer. “But in the case of Gatchaman and Astro Boy, the filmmakers are working closely with the toy designers to make toys that are as innovative and feature-rich as the films themselves.”
“We’re combining the most advanced technology in the toy industry with creative ideas from two great animated action movies,” said Eric Lau, Chief Operating Officer of Wowwee Ltd. “Our sophisticated toys will surprise and delight consumers with features and play depth they’ve never before enjoyed in film based products.”
The toys are scheduled to ship concurrently with the theatrical releases of the two CG-animated films in 2009.....
Mr. Douglas Glen, Imagi’s Co-CEO and Chief Production Officer (right), and Mr. Eric Lau, Chief Operating Officer of Wowwee Ltd. (left) with a selection of Wowwee’s developed toys.
Wowwee Ltd. is a privately-owned, Hong Kong based company with a worldwide sales and distribution network. The Company is the recognized leader in the manufacturing of innovative hi-tech consumer robotic and entertainment products. For more information and to see the latest Wowwee products please visit www.wowwee.com.