Headed by Erin Corbett, recently appointed Senior VP of Marketing, the Department will encompass all areas of worldwide marketing, advertising, sales promotions, licensing, tie‐in programs, publicity, public relations and corporate communications.
Doug Glen said: “We have succeeded in building a small but very senior marketing team with the skill set and global experience of a big studio marketing department.”
“Our objective will be to work closely with our partners and distributors, while striving for the most exciting and energetic of marketing efforts and campaigns. The addition of these key staff members will thoroughly enhance our ability to do so,” stated Erin Corbett.
Corbett, a veteran marketing executive with over 16 years of diverse experience, spent eight years at Warner Bros. Pictures, where she became Senior VP, National Promotions, Feature Film Marketing. In addition to overseeing marketing strategy and operations, she will focus on partnership communications and relations, working closely with Imagi’s distribution and
Formerly Marketing Director, Asia Ireton will now have additional duties concentrating on global Publicity, Public Relations and Corporate Communications. She comes from a background in entertainment journalism, serving as longtime editor‐in‐chief of the Asian trade publication Movie Marketing, before joining Imagi in late 2006.......